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Country’s First Nationwide K-Pop Open House by Robinsons Homes Welcomed Its New Homeowners

August 01, 2021

The global health pandemic has underscored the need for cleaner, safer and healthier living spaces, now more than ever. Cognizant of this growing necessity, Robinsons Homes, one of the residential brands of the Gokongwei Group’s Robinsons Land Corporation, developing master-planned, gated subdivisions located in key cities nationwide, opened its doors to potential home buyers in its first-ever nationwide open house across its various locations held simultaneously last July 31, 2021.

And with the Robinsons way, finding your dream home is more fun than anyone could have expected as the brand satisfied Filipinos' K-Pop craze. The K-Tastic Open House, generated excitement for sellers and potential buyers alike and added a dose of fun to Robinsons Homes' open house events.


Married couples, families, parents and their children planning to acquire their dream homes, and investors looking to grow their wealth with new investments graced the event. A total of eight clients purchased on the spot.

Filipinos, old and young alike, have been fans of K-dramas, K-Pop girl and boybands, and even developed taste for flavorful and spicy Korean delicacies. From the ubiquitous finger heart poses and often-used Annyeonghaseyo greeting, Robinsons Homes delightfully satisfied their guests’ K-Pop obsession.

Residential developments that were ripe for the picking came from Robinsons Homes' established and trusted brands namely Brighton Baliwag in Bulacan, Brighton Puerto Princesa in Palawan, Grand Tierra in Capas, Tarlac, Hanalei Heights in Laoag City, and Terrazo at Robinsons Vineyard in Dasmariñas, Cavite.

Now, having a home is more than just a place of shelter. It can also be a safe haven from pandemic diseases like COVID-19; double up as a makeshift office space when working-from-home; a venue for a new-found business; or even be transformed into a pseudo classroom for homeschooling. The need for open spaces and lush greeneries are also a must for mental and physical wellness as it gives more freedom for family members to breathe in fresh air and move around doing fun physical activities.

Robinsons Homes offers a complete portfolio of horizontal projects that cater to a wide range of homeowners, from start-up to growing families aspiring to own their first home or upgrade to a better neighborhood. Its developments are currently managed under three sub-brands: the premium Bloomfields, the mid-level Brighton, and the affordable Springdale, epitomizing Robinsons' Homes philosophy of building pamana developments of quality and enduring value.

Carrying with it the Gokongwei Group DNA, Robinsons Homes remains to be one of the leading real estate brands in the country that offer relaxed, comfortable, secure and convenient settings for one's dream home.

Following the success of the K-Tastic Open House, Robinsons Homes will be having another leg dubbed as Robinsons Homes Mooncake Fest Open House on September 18, in time for the annual celebration of the Mooncake Festival. Registration is still open.

For more details, visit or email

Follow @OfficialRobinsonsHomes in Facebook and Robinsons_homes in Instagram or contact (+632) 8397-0358 / 0998-840-2065. ###